Master of Business Administration (MBA Day Program)

MARKETING AND SALES MANAGEMENT

The MBA in Marketing & Distribution Management Program is comprised of an Orientation and twelve graduate-credit courses, each with its own clear, comprehensive learning guide. Each course features a series of "hands-on" activities and research projects that challenge the student to meld information gleaned from the texts, independent research and outside sources to explore realistic business and marketing problems.

Course objectives
Graduates from the Masters in Marketing & Distribution Management programme are expected to take up middle as well as senior level management positions in the following areas: Marketing, Sales, International Marketing, Media Planning, Brands Management, Product Management, Distribution, Customer Service, Export Management, Press Officer, Promotion Management, General Business, Business Development, etc

Duration

2 years

Certificate

MASTER OF BUSINESS ADMINISTRATION

INSCRIPTIONS

300 000 Fcfa


From September every year

S'inscrire / Register Now

Subjects of the Program

Semester 1

Code

Course

MATH525

Quantitative Techniques for Managers

ACCT536

Management Accounting

MKTG574

Marketing Management

BSAD522

Operations Management

MGNT515

Leadership and Change Management

Semester 2

Code

Course

BSAD553

Corporate Governance and Ethics

MGNT561

Contemporary Strategic Management and Planning

ACCT567

Management of Financial Resources and Decision Making

ECON542

Managerial Economics

BSAD590

Research Methods for Business and Management

Semester 3

Code

Course

MKTG628

Services Marketing

MKTG646

Integrated Marketing Communications

MKTG657

Sales and Sales Force Management

MKTG638

International Marketing

Semester 4

Code

Course

BSAD698

Thesis Writing

BSAD694

Leadership and innovation Seminars

BSAD699

Thesis Defense

Grading

Grades shall be given as symbols with quality points per symbol as shown below

MARKS

GRADE

EXPLANATION

QUALITY POINT

85-100

A

Excellent

 

65-84

B

Average

 

51-64

C

Pass

 

0-50

F

Fail