MEP - MARKETING MANAGEMENT

This programme is designed to provide business students with a management qualification for career development purposes. It is suitable for holders of degrees in non-business and management disciplines who require a high-level management qualification. This programme also provides prospective management students with a body of knowledge which will Increase their employment opportunities, prepare them for eventual supervisory and management career in industry and commerce, and provide them with a qualification which will enable them to progress to higher level general management or specialised business programmes at a later stage in their professional, academic or personal careers.

Course objectives

This programme is designed to provide business students with a management qualification for career development purposes. It is suitable for holders of degrees in non-business and management disciplines who require a high-level management qualification. This programme also provides prospective management students with a body of knowledge which will Increase their employment opportunities, prepare them for eventual supervisory and management career in industry and commerce, and provide them with a qualification which will enable them to progress to higher level general management or specialised business programmes at a later stage in their professional, academic or personal careers.

Career Progression

This course will enable you to develop skills so that you can think and act strategically and exert influence in the workplace, enabling you to succeed in the business world. It will help you to gain a competitive edge and drive your career forward, and may also assist a career change, achieve a salary increase, improve promotion prospects or simply broaden horizons and increase marketability.

Employment opportunities

Graduates of this Business Management programme are expected to take up middle as well as higher level management positions in the following areas Marketing, Sales, Human Resources, External Relations, General Administration, Logistics, Operation, Retailing, Business Development, General Trading, Custom Declarations, etc

Structure

This is a 4-year [8-semester] Bachelor of Business Administration degree with specialization in Human Resource Management, Accounting & Finance, Marketing, and Management. Each year has two semesters. The BBA programme covers course work and a long essay/project work. Courses have three minimum credits. The long essay/project work has 6 credits. Each semester’s load will range between 15 and 21 credits. The total minimum number of credits for graduation is 120 and a maximum of 141.

Degree Requirements

The Bachelor of Business Administration prepares graduates for a wide range of managerial positions in business, government and non-profit organizations. Business administration students acquire fundamental as well as practical and professional skills in all phases of business including decision-making and problem-solving capabilities. The BBA programme offers area of concentrations that enable students to tailor their degrees to their career and educational goals. Specializations are available in Accounting & Finance, Management, Human Resource Management and Marketing. All students seeking the BBA degree must complete all courses required for graduation including final project work.