MARKETING AND SALES MANAGEMENT
Program scope
The MBA in Marketing and Sales Management provides students with a comprehensive understanding of the strategies, tools, and practices required to excel in both marketing and sales functions. The program blends theoretical knowledge with practical application, ensuring graduates are well-prepared to take on leadership roles in today’s competitive business landscape
Program Outcome
This MBA program equips students with the cutting-edge tools and knowledge needed to thrive in the fields of marketing and sales. It offers a blend of strategic insight, hands-on experience, and exposure to the latest trends and technologies, ensuring that graduates are well-prepared to lead in the fast-paced world of modern business.Duration
2 years
Certificate
MASTER OF BUSINESS ADMINISTRATION
INSCRIPTIONS
200 000 Fcfa
Subjects of the Program
Semester 1 |
|
|---|---|
Code |
Course |
BSAD553 |
Corporate Governance and Ethics |
ACCT536 |
Management Accounting |
MKTG574 |
Marketing Management |
BSAD522 |
Operations Management |
MGNT515 |
Leadership and Change Management |
Semester 2 |
|
|---|---|
Code |
Course |
MATH525 |
Quantitative Techniques for Managers |
MGNT561 |
Contemporary Strategic Management and Planning |
ACCT567 |
Management of Financial Resources and Decision Making |
ECON542 |
Managerial Economics |
BSAD590 |
Research Methods for Business and Management |
Semester 3 |
|
|---|---|
Code |
Course |
MKTG628 |
Services Marketing |
MKTG646 |
Integrated Marketing Communications |
MKTG657 |
Sales and Sales Force Management |
MKTG638 |
International Marketing |
Semester 4 |
|
|---|---|
Code |
Course |
BSAD698 |
Thesis Writing |
BSAD694 |
Leadership and innovation Seminars |
BSAD699 |
Thesis Defense |
Grading
Grades shall be given as symbols with quality points per symbol as shown below
MARKS |
GRADE |
EXPLANATION |
QUALITY POINT |
|---|---|---|---|
85-100 |
A |
Excellent |
|
65-84 |
B |
Average |
|
51-64 |
C |
Pass |
|
0-50 |
F |
Fail |
|
